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Meet your consultant & moderator

Greg Spaulding, the owner and principal of Turnkey Advisory, brings over twenty years of extensive experience in general, multicultural, cross-cultural and total market research, analysis, development, moderating, and consultation to his clientele.


Research projects have included studies for Honda, The Rand Corporation, Union Bank of California, FedEx, PG&E, Boston Acoustics, McDonald’s, Procter & Gamble, Nike and AARP.

Greg is a graduate of California State University, Northridge holding a B.A. in Communications with an emphasis in rhetorical analysis, concentrating on human motivation, gender, group, and racial dynamics. 

Greg Spaulding’s moderating expertise includes, but is not limited to the following: 

  • Financial Services: Greg’s financial experience and knowledge is extensive, working with such companies as Lincoln Financial, Wells Fargo, Kaiser Permanente, and Transamerica. Greg has also held licenses from the NASD (National Association of Security Dealers) as well as the State of California Department of Insurance. 

  • Telecom: Working with such companies as Sprint, Fujitsu PC, and Verizon has given Greg valuable awareness on some of the world’s fastest growing and most influential industries. 

  • Intercultural/Cross-Cultural: Greg's professional and life experiences as well as his educational background have given him the unique insight needed to extrapolate the very information our clients are looking for in such qualitative studies. 

  • Automotive: By working with such companies as Honda and Toyota, and with the Concours d'Elegance automobile shows, Greg’s automotive knowledge is considerable and is an asset when his clients are looking to acquire detailed information and research on this issue. 

  • Health/Fitness: Greg has spent over twenty years researching the health and fitness industries, writing numerous articles on various diet and exercise disciplines. Greg has not only given sincere attention to this particular subject, he considers it one of his personal interests. 

  • Sports: Being a former collegiate scholarship athlete as well as a high school and semi-professional football coach for multiple seasons has given Greg distinctive perception into not only the performance side of sports, but also the administrative. 


Greg’s educational background and experience has allowed him to be intimately familiar with the nuances of human behavior. He is also known for his empathy, sensitivity and good instincts while being objective and focused on the end results.


As such, Greg has his finger “on the pulse” of his focus groups and interviews and therefore extracts the optimum amount of information from his respondents. 


© 2020 Turnkey Advisory. All rights reserved.


Westlake Village, CA 91362

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